Conversations with Ashton: Creating Music, Growing a Brand, and striving for Success

February 24, 2022

“My artist name is my real name. Ashton. It’s just better that way to be honest. But I did go by Ashton Authentic in the past. A lot of artists separate their stage name from their real name. And I get it. I’d say with using my real name, that’s something I’ll struggle with. I think it’s always a good idea to have a separation with your name. But it’s like, no matter how hard that struggle is, when your name is connected to your family and your artistry, it’s like, there’s no better place to be than at home with your authentic self. It even reinforces to me to be more honest in my music and to face myself more. Think about this. Michael Jackson’s stage name is Michael Jackson. And I’m not comparing but bro, tell him to separate his name from his personal life. You know? Like that’s MICHAEL JACKSON. So that’s just my take on it. It’s going to be a little tough, but man, if you know me through my music you know me anyway.

My online handle is different though. It’s Penthouse Playboy, for the view. And you know where that handle came from? I have a habit of giving everyone I’m close with a nickname, just strictly off of some cool shit. Like a term of endearment. Like, if I see you, I know your name is so and so; but if we’re in public, and maybe you want to keep it a little low-key or keep it cool, you have a nickname. Just a friendly nickname. So, for me, I’ve never had one. No one ever gave me a nickname because I was a guy who blessed mans with incredible nicknames.

So, I just decided it’s just better to title yourself and not take it too seriously. I definitely picked the best nickname for myself, my online handle. Like I said, Penthouse Playboy, for the view, not the spot. But the view in terms just perspective. Perspective and high energy. There are too many low energy and low view people. Sometimes you got to look up. Look up and aim for your goals man, you got to aim for the top. But once you’re at the top there’s always higher. Penthouse Playboy is just being elevated. Being up and looking down at things from a bird’s eye view. Being above it all, man.”

Amaretto

“Grade five was the first time I was introduced to artistry. We had a friend at the time. And you know, in grade five you’re friends with everybody, and people are just like blurting things out like: ‘Oh my gosh I have a crush on this girl,’ and you just catch a wind of it all. So, I caught wind that he had a crush on a girl, and he actually came up to me, and he said: ‘Hey look, I like this girl, and I just don’t know how to voice myself or show how I feel. I think she’s beautiful, I want to go out with her.’ And in grade 5 there’s not really dating, but you know, you just want to express yourself. So, I remember going to the washroom and being like: ‘Yo, give me like 10 minutes, I’ll write you a poem.’ So, I wrote him a poem, from his perspective of just how he feels about her, because he told me what he wanted to say so I put in my own words, but obviously from his perspective. He gave it to her and at that point, it sealed the deal.

So after grade five when I wrote that poem, it just kind of triggered this thing in me. We went to RTMS (Ruth Thompson Middle School) the next year, and I’d finish math tests fast and super early. They were super easy. So I’d just have so much time staring at a wall, and I was like, I might as well just write lyrics. And some friends, I guess they found out I wrote, and they invited me to make music. And from that point on we made music in the basement.

Imagine going from that to like, my song ‘South by Southwest.’ It’s my favourite song to date. It just hits. It’s just one of those ones where I have people come up to me saying the opening line. Well, there are two opening lines. I sampled a girl who was in the back room after cashing out a huge check, and she’s just hype yelling, ‘GET YO MONEY! GET YO MONEY!’ And she’s counting out with her girls and it’s a motivational thing. And then from that point on I’ll lead on to the lyrics where I say ‘Friday, Friday, Friday.’ To this day I have people coming up to me saying that phrase. It trips me out, because I’m a nobody at this present moment. And I say I’m a nobody because I like to keep it humble. I’ve definitely done some things that I’m very proud of and I can consider accomplishments. But I have certain goals that I need to hit. I’m trying to get the Grammy. I’m trying to get the billboard, you know? So until I get those things, in my mind, I’m still regular. And I don’t think there’s anything wrong with putting myself with the people.

 So, it’s very endearing, and it’s a firm reminder that that’s definitely my favorite track.”

“Currently, I’m working on ‘Sauga City Slasher,’ which is a mixtape that’s leading up to my project called ‘Amaretto.’ I’m just having fun with it. It’s more trappy, more touching upon the side of my personality that I haven’t really been able to explore. I’m off a relationship and I’ve been in a relationship my whole life. So, you know? I finally get some time to myself to really reflect and just figure out who I am. So, I’m having fun with that.

Stylistically, Sauga City Slasher is more like a narrative of Mississauga at 2 AM. You know, it’s the eavesdrop conversations. It’s the hole in the wall restaurants. It’s the travel back from Toronto. It’s like… PnD (PartyNextDoor) set up a really good… like an alley-oop. He threw the lob from his song ‘Break from Toronto’ and I feel like a lot of people or artists—creatives, haven’t really touched upon, or more so continued that story of Mississauga. And what hasn’t been talked about yet. So, for that, I’m going to be doing that from my perspective and it’s going to sound great. So, I’m excited to complete that and show mans. Show the people.

Amaretto’s the project that we’re going to be doing after Sauga City Slasher. So Sauga City Slasher is the one we’re going to put out at the end of February. The content on Amaretto is more elegant though. Like Sauga City slasher is more—more unfiltered. It’s more like 2 AM with your boys, you know? You’re kind of tired but you’re still down for more. You’re down to see where the night takes you. But Amaretto—Amaretto’s more calm. It’s more 8 PM vibes. It’s more like, the candles in the night. It’s more—more storytelling. Very well articulated, very well thought out. But Sauga City Slasher is more like a mixtape. It’s like back when Wayne would drop ‘Sorry for the Wait,’ or any one of those mixtapes. Or like Chamillionaire with his mixtapes. I’m a fan of Chamillionaire too, like I love Chamillionaire.”

“But for Amaretto and Sauga City Slasher, the difference is like, one’s red, one’s blue. There’s emotion and fieriness in one, more like turn up music for Sauga City Slasher. Whereas the other one is more introspective, more intentional with what I’m saying. I had to balance out the two sides. Balance is probably the hardest thing to master in life, and when it comes to music, I’m still learning, but this is why I’m working on two projects at once. Because, I have one side of me that’s super amped, and always motivated and confident. That’s Sauga City Slasher. Then there’s the other side of the coin which is more grounded and more realistic with myself, and that’s Amaretto. So, I just try to take it one day at a time, and one beat at a time, and try to recognize how I feel. But after I step back from working, I’m able to assess myself and be like, hey, where does this fit? You know, does this fit with the more conscious audience? Or does this fit with more of a basement jam or even Lavelle.

But I’m still learning, and I’m very humbled by the process. I’m just trying to learn how to get more content out because if you’re getting too caught up in trying to figure out what’s right, especially with balance, you’ll be stuck in a moment like where I’m at, where it’s like, fam, I want to put out more content; but I’m super focused on balance. I’m super aware of myself. So, it’s like, you never know what side of the scale you’re on until you might plunge a little too deep. But you just got to take it one day at a time. Just being real with yourself. And being real with yourself is more like an honesty with yourself. It doesn’t take much thinking. When you’re real with yourself in the process of music, or writing in general, therapy, or literally anything in life! It’s just an honesty with yourself and where you’re at. And that takes a lot. It takes for you to be comfortable and in the right environment—to have the right supporting system around you to get there. But when you do get there, it’s euphoric man.

But that’s what the realness is. Just literally don’t overthink. Just pen to pad, don’t worry if it’s a hit, don’t worry if it’s a banger, or who’s going to receive it. It’s for you. And that always brings out the best product in my mind. There are different spaces though. Like sometimes I write for an audience; sometimes I write for myself. It just depends on the mood. I’m able to do that. Like, I’m able to be like, do we need a pop record or a hit? I can do that too. It’s not as organic to be honest. So, the realness is like, what’s present with you, what’s current.

And you have to be real. And part of that is realizing we’re always going to pursue perfection, because that’s what’s been advertised. The marketing dollars behind people, and the team behind people make them seem so unreachable. But realistically, it comes from you. When you’re making music bro, you’re giving a piece of yourself to the world. You’re kind of pulling back this this veil and being honest. You’re being vulnerable. I’d be a fool to say I don’t feel that anxiety anymore. You know? I’d be a fool if I was like, nah that doesn’t bother me. Especially the vulnerable shit. Like the stuff that you really sit down and pen and you’re really proud of, and you’re just like: ‘Oh, when this hits the streets? Trust me! Yeah, this is the one.’ But you’ve to got to recognize that it’s not always in your hands. As soon as you let it go it’s no longer your worry. It comes down to the people, to the audience, and just to the way things work. It’s going to be judged whether you like it or not; and it’s either going to be well received, or it won’t. But at the end of the day, you just got to be happy with it, and with yourself. And make sure that you’re always happy with what you’re putting out there. That’s something I try to teach and remind myself. But the nerves are always there. They’re never going to go away. Never.”

 

“Even with the nerves, I have a pretty clear vision for myself. The doubts? The doubts come and go, but the purpose remains man. And I can’t see myself doing anything else in this world. Like, I was with my mom, and she was telling me how my purpose in life is just to make music due to the fact that when I came out the womb I was blowing raspberries fam. I cried once, and then I started blowing raspberries. And ever since then I’ve been beat boxing since I’ve been a kid, everywhere I go. I’ve been doing music, like the drum stuff. It kind of follows you everywhere you go. And for me to not pursue that in my life is a disservice to like, a younger me. I strongly believe in the fact that we all have a purpose, and I believe that’s my purpose. It just wakes me up in the morning every day. The doubts come and go, but I’ll never doubt this. Music is my thing. It is. I can’t see myself doing anything else, for real.”

“So, I have a clothing brand: OT sentiments. The emblem for the brand is a rose. I have it tatted on me. But first of all, shout out Virgil. Rest in peace to him. Ironic enough, he posted on his story, literally like a dinner napkin, and it had a rose on it. And I’m like, that’d be kind of cool. It’s kind of just, plain in general. And I don’t think anyone’s really capitalized on it. Mind you, this is a time before roses were widely used on social media to represent music or a following.

I’m very proud of the fact that we’ve kind of like, put the flag in that, and stamped it. And there’s proof. But besides that, I saw that napkin and I thought, this is kind of cool. So I took it to Tai; Tai drew up a little sketch, and it was kind of rough. It was very much like my tat, but rougher. He put it into the computer, and then we showed one of our other friends and he was like: ‘Yo, it’d be kind of interesting if you just like, flip the rose upside down.’ And we didn’t take it into consideration until after, because we were like, damn, that kind of makes sense. So we started adding more to it. I think it was also from my mom. You know how all moms are. They get flowers and they want to hold on to it forever. So, she would take her roses and she would like, hang it upside down. So, I asked her…  What is that? And she would tell me that it was just to prolong the life of the rose. And I was like, damn! That’s clever in a way. And it’d be clever to apply it to music, or to even a clothing brand of just like, trying to prolong and to cherish those things. Because think about it—you pick a rose and it dies; but what if you could cherish it forever? What if there wasn’t an expiration date to these things that brought you joy and had meaning? It’s just a question of, what’s the moment to forever? It represents the passion that spans across music, and art, and everything that we’re doing right now.

Right now, the brand’s clothing, and that’s incredible, and it’s a great way to show your crew and what you represent. I’m just very proud of the fact that we’re able to actually grow. With the clothing we have the quality of like Supreme. Tai-Sean’s the main guy to talk to about the clothing.

But the brand just starts off with music. It starts off with representing yourself, with something pure and positive and filled with love and pure intentions. But honestly… I want a day. That sounds crazy, but I want a day in the year. That’s how big I want to take the brand. I want a day in Sauga, a holiday. I want a valentine’s day for the brand, for people to represent and celebrate for what we’ve done and how they relate to it. Because at the end of the day, everyone’s story is the same. We all want something.”

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